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Buijzen, Moniek: Mens, Claartje:
Adult mediation of television advertising effects. A comparison of factual, evaluative, and combined strategies.
[2007]
Mens, Claartje: Buijzen, Moniek:
Interventie van reclame gericht op kinderen: Een experimenteel onderzoek naar de effectiefste interventiestrategie.
[2006]
Author
Buijzen, Moniek (2)
Mens, Claartje
Descriptors
advertising competence
(2)
advertising effect
(2)
experiment
(2)
advertising
(1)
advertising object
(1)
age difference
(1)
attitude change
(1)
child
(1)
children's commercial
(1)
commercial
(1)
effectiveness
(1)
media education
(1)
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research report
(2)
periodical article
(2)
Publication Year
2000-2009
(2)
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english
(1)
dutch
(1)
Journal
Journal of children and media
(1)
Tijdschrift voor communicatiewetenschap
(1)
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